A CRM (Customer Relationship Management) is probably one of the most valuable systems that any small
business can implement. It is as important as the people that are hired and will
have a more significant effect long term than any one employee.
Recent studies show
that companies with a fully utilized CRM system can increase sales by 29%. But,
any system is only as valuable as the information that goes into it. How do you
get everyone in the company to use it and provide real time data?
1. Make it simple
The biggest mistake most companies
make is they try to implement a CRM system that is too complicated for
employees to use. They track too many pieces of information. Any CRM system
only needs: Prospect information, when and what was talked about last, follow
up date/reminder and action, which it is assigned to, and what is the dollar
value of the opportunity.
via.www.forbes.com
