CRM (customer relationship management)
is a real buzzword of today’s business world: everybody is talking about CRM,
almost everyone knows that they can significantly benefit from it, yet only few
know which solution fits their business model best. It doesn’t matter if your
company employs over 100 people or just a handful – today you already
understand that the new technology called CRM is a tool that is going to help
you establish closer connections with your customers, provide professional
customer service, sell more and grow your business further.
While big businesses are more or less
easy on spending on modern software, small businesses usually are more concerned
with what they invest in and rightly so. Small businesses, as a rule, are very
straightforward when it comes to choosing software: it has to be affordable, it
should be able to help them right here, right now; it shouldn’t be complicated;
it should target they unique business needs; it should be easy in terms of
deployment and maintenance; and it should be accessible day-and-night.
