Thinking of getting a Customer Relationship Management application?

By: Unknown on 03:25

Thinking of getting a Customer Relationship Management (CRM) application?  Below, I’ve described 11 terrible ones.  Sure, they are all popular, affordable and mature.  In fact, my company (full disclosure) sells and services five of them (Salesforce, GoldMine, Microsoft MSFT +0.65% Dynamics CRM, ZohoCRM and Nimble).  And given their features and functionality you’d think they’d be great tools for so many small and medium sized companies.  But they’re not.  They are all terrible.

Salesforce.com is arguably the most well known of these applications. And deservedly so.  The company pretty much invented cloud-based CRM and remains committed to its future.  Like the products listed below, Salesforce.com CRM -0.12% offers sales, marketing and service management capabilities to its small and (very) large customers.  The application is only available through the cloud and can range in price from $60 to $125 per month per user for the typical corporate version (although pricing can be less for very basic features or more depending on the added modules purchased).

via.www.forbes.com